Rodeo Drive Concours d'Elegance - Flexjet d'Elegance

Beverly HIlls CA, Jun 16 2013 - Father's Day in Beverly Hills is just a little cooler than anywhere else. Not weather-wise -- you can pretty much count on sunshine. We're talking cool factor -- what better event to pitch on Rodeo Drive than a Concours d'Elegance? For one special day a year, the jet-set shopping strip between Wilshire and Santa Monica boulevards lights up with color and shiny metal, becoming the world's most expensive parking lot.

Antique Cars on Rodeo Drive at Concours d'Elegance

Each year the City of Beverly Hills promotes the event with a new theme -- 2013 is "The Jet Age" with all its positive connotations. This is modern flying by the stars, literally. Celebrities pop out of the brightwork for this one. The Jet Age theme lent itself well to both the car and sponsors -- automobiles have had an ongoing flirtation with jet power. So what if it's not that practical? So what if you melt down the Prius behind you with afterburner juice?

1955 Ghhia Gilda Rodeo Drive Concours d'Elegance

The 1955 Ghia "Gilda"

1956 Messerschmitt KR200 Rodeo Drive Concours d'Elegance

1956 Messerschmitt KR200

FlexJet, dressed in a beautiful LearJet (mockup) by Bombardier - was ready-made for the Jet Age. In a flight of marketing genius, they arrived on Rodeo Drive quietly in the middle of the night but made for a fantastic landing at the south end of the Rodeo Concours runway.

Flexjet Learjet Ships to Rodeo Drive Concours d'Elelgance

Learjet 85 Lands on Rodeo Drive

FlexJet is like a timeshare in the clouds -- rather than purchase a jet outright, practical minded folks can sign up for their travel plan without the excess baggage of paying for it all. Many hundreds of people had the chance to line up and tour through the jet's plush interior -- it's always nice to see how the other 2% live. www.rodeodrive-bh.com; www.flexjet.com

Flexjet Learjet 85 Rodeo Drive Concours d'Elegance

Inside Flexjet Learjet 85 Rodeo Drive Concours d'Elegance

Flexjet Learjet 85 Rodeo Drive Concours d'Elegance

Photos, video & story by Randy Berg

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