Rodeo Drive Concours d'Elegance 2015

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Beverly Hills CA, Jun 22 2015 – Tens of thousands gathered on Rodeo Drive to celebrate Father’s Day with the biggest turnout ever for the annual Concours d’Elegance event.  The 2015 edition of the Rodeo Drive Concours featured Alfa Romeo as the “Honored Marque.”  Next event June 19 2016.

1928 Bentley 3/8 Litre Racer

1928 Bentley 3/8 Litre Racer

“The Rodeo Drive Concours is a favorite Father’s Day tradition in Beverly Hills,” said Mayor Julian Gold.  “It’s a day-long celebration of the finest automobiles in the world and a wonderful way for the entire family to celebrate their fathers in classic Beverly Hills style.” 

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The event began on the 200 block at the intersection of Rodeo Drive and Wilshire Boulevard with the Honored Marque, Alfa Romeo.  Celebrating their return to North America and 105th anniversary this month, the brand showcased the all-new 2015 Alfa Romeo 4C Coupe, the open-air 4C Spider that arrives this summer and a 1963 Giulia TZ by David Sydorick. 

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 “As an event that exudes style, elegance and automotive passion, we’re honored that the Rodeo Drive Concours d’Elegance selected Alfa Romeo as this years Honored Marque,” said Reid Bigland, Head of Alfa Romeo North America.  “And the timing of the Rodeo Drive Concours d’Elegance couldn’t be better as Alfa Romeo celebrates its 105th anniversary in June, our 4C Coupe continues to excite North American driving enthusiasts and our all-new 4C Spider arrives this summer with its combination of supercar-level performance and open-air freedom.”

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Also on the 200 block of Rodeo Drive, The Auto Gallery showcased a 2016 FIAT 500X, 2015 McLaren 570S, 2015 McLaren 650S, 2015 Pagani Huayra, 2015 Maserati GranTurismo and a 2015 Maserati Ghibli.  Auctions America showed off a 2004 Ferrari Enzo, 1967 Ferrari 330 GTS and a unique 1938 Mercedes-Benz 540K Special Roadster at the intersection of Dayton Way and Rodeo Drive.  A few steps away, Galpin Ford showcased their 2015 Galpin Rocket.  Also on the 300 block of Rodeo Drive, Maserati North America brought their Quattroporte GTS, Ghilbli SQ4 and the GranTurismo Convertible.  Two 2015 Tesla Model S P85D customized by T Sportline and Al & Ed’s Autosound made an appearance, along with a pink Tesla, known as Breast Car, to raise awareness for breast cancer. 

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At the intersection of Brighton Way and Rodeo Drive, the best of the best Winner’s Circle featured examples from Carrozzeria Touring Superleggera.  These included a 1932 Alfa Romeo 8C Touring Spider owned by Chuck Wagner, a 1949 Alfa Romeo 6C 2500 Villa d’Este coupe owned by Tim Walker and this year’s Best of Show winner, a 1938 Alfa Romeo 8C 2900B Short Chassis Touring Spyder by Ray Scherr.

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Also at the Brighton Way and Rodeo Drive intersection, Toyota displayed their new Fuel Cell vehicle, the Mirai.  This vehicle provides next generation mobility with an advanced technology fuel cell powertrain.  Down the 400 block, Beverly Hills BMW showed off their BMW 650i Convertible.  A few steps away, Highline Autos displayed a 2015 Dodge Viper with an 8.4L V10 engine, 645 horsepower, manual transmission and leather and suede interior.  The Petersen Automotive Museum displayed the exotic “Round Door” Rolls Royce, along with a 1933 Duesenberg SJ Convertible Coupe by Murphy.  At the end of Rodeo Drive near Santa Monica Boulevard, Ferrari North America and Ferrari Beverly Hills showcased a 2015 California T, 2013 Ferrari FF and a 1961 Ferrari 250 PF Cab.

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“The annual Rodeo Drive Concours is a world-class event that checks every box!  Sensational cars, free to the public and a great place to celebrate Father’s Day with the entire family,” said Rodeo Drive Concours Committee Chairman Bruce Meyer.  “It’s one of those special events that appeals to everyone.  The combination of fashion, architecture, great cars and the best people watching makes it a unique tradition every Father’s Day.” 

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The Rodeo Drive Committee – in conjunction with the City of Beverly Hills – selected the theme “Highways to Heaven” to honor Route 66, Autobahn and Autostrade.  Route 66 was one of the original highways within the U.S. Highway System.  Established in 1926, Route 66 ran through Chicago to Los Angeles covering 2,448 miles.  Germany’s Autobahn, also known as the German term Bundesautobahen, is the federal controlled-access highway system in Germany that has no mandated speed limit for some classes of vehicles.  Italy’s Autostrade is the Italian national motorways system. This system is the main toll road in North and Central Italy.

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The Rodeo Drive Concours d’Elegance is produced by the Rodeo Drive Committee with support from the City of Beverly Hills.  Alfa Romeo was featured as the 2015 Honored Marque.  Partners include The Auto Gallery, Toyota, Maserati North America, Ferrari North America, Ferrari Beverly Hills, Two Rodeo Drive, GEARYS Beverly Hills, Auctions America, Beverly Hills BMW, Galpin Ford, Petersen Automotive Museum, the Beverly Wilshire, A Four Seasons Hotel, Lladro, Beverly Hills Conference & Visitors Bureau, Al & Ed’s Autosound, T Sportline, Roaming Hunger and the Beverly Hills Boy Scouts Troop 110. Media partners include the Beverly Hills Courier and Highline Autos Magazine. 

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About Rodeo Drive - Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe.  The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed street.  For more information about Rodeo Drive, please visit and follow us on Facebook at @RodeoDriveBeverlyHills, Twitter and Instagram at @RodeoDriveBH.

Pictured below: 1968 Buick Riviera The Pantheon by John D'Agostino; 1959 Cadillac Coupe DeVille  - Elvis III; 2007 Ford GT; 1932 Ford 3-Window Coupe by Rolling Bones; and 1950 Lea-Francis 2 1/2 Litre Sports

Photos by Randy Berg


1968 Buick Riviera The Pantheon by John D'Agostino at Rodeo Drive Concours d'Elegance 2015
1959 Cadillac Coupe DeVille  - Elvis III at Rodeo Drive Concours d'Elegance 2015
2007 Ford GT at Greystone Mansion Concours d’Elegance 2015
1932 Ford 3-Window Coupe by Rolling Bones at Rodeo Drive Concours d'Elegance 2015
 1950 Lea-Francis 2 1/2 Litre Sports at Rodeo Drive Concours d'Elegance 2015

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