Automakers Build Showroom in an App

The New York Times, Sep 1 2013 - Automakers trying to reach young buyers face a conundrum: How do they sell a car to people who stay away from a showroom?

In response, automakers like Cadillac and Toyota are starting to embrace technology that tries to take the showroom to the buyer. Known as augmented reality, it embeds images and videos in a picture on the user’s smartphone or tablet. www.nytimes.com/2013/09/02/technology/carmakers-build-a-showroom-in-an-app.html

Photo by Randy Berg: Cadillac - LA Auto Show 2012

Cadillac - LA Auto Show 2012

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